Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › peer-review

Original language	English
Title of host publication	Proceedings of the 3rd Australasian Non-profit and Social Marketing Conference
Editors	Marie Louise Fry
Place of Publication	Newcastle Australia
Publisher	University of Newcastle
Pages	54-64
Edition	Peer Reviewed
ISBN (Print)	1920701672
Publication status	Published - 2006
Event	Australasian Nonprofit and Social Marketing Conference 2006 - Newcastle Australia, Australia Duration: 1 Jan 2006 → …

Conference	Australasian Nonprofit and Social Marketing Conference 2006
Country/Territory	Australia
Period	1/01/06 → …
Other	August 10-11 2006

Cite this

@inproceedings{da5a40167a0547ce8d71fd038a958561,

title = "Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns",

author = "Stephen Dann",

year = "2006",

language = "English",

isbn = "1920701672",

pages = "54--64",

editor = "\{Marie Louise Fry\}",

booktitle = "Proceedings of the 3rd Australasian Non-profit and Social Marketing Conference",

publisher = "University of Newcastle",

edition = "Peer Reviewed",

note = "Australasian Nonprofit and Social Marketing Conference 2006 ; Conference date: 01-01-2006",

}

Dann, S 2006, Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns. in MLF (ed.), Proceedings of the 3rd Australasian Non-profit and Social Marketing Conference. Peer Reviewed edn, University of Newcastle, Newcastle Australia, pp. 54-64, Australasian Nonprofit and Social Marketing Conference 2006, Australia, 1/01/06.

Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns. / Dann, Stephen.
Proceedings of the 3rd Australasian Non-profit and Social Marketing Conference. ed. / Marie Louise Fry. Peer Reviewed. ed. Newcastle Australia: University of Newcastle, 2006. p. 54-64.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › peer-review

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