Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationSocial good: from global to local
    EditorsConference Program Committee
    Place of PublicationUK
    PublisherNational Social Marketing Centre
    Pages108-119
    EditionPeer Reviewed
    Publication statusPublished - 2008
    EventWorld Social Marketing Conference 2008 - Brighton UK
    Duration: 1 Jan 2008 → …

    Conference

    ConferenceWorld Social Marketing Conference 2008
    Period1/01/08 → …
    OtherSeptember 29-30 2008

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