@inproceedings{39a2cd5c72154821b58d16390a8ef4a9,
title = "Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline",
author = "Stephen Dann",
year = "2008",
language = "English",
pages = "108--119",
editor = "{Conference Program Committee}",
booktitle = "Social good: from global to local",
publisher = "National Social Marketing Centre",
edition = "Peer Reviewed",
note = "World Social Marketing Conference 2008 ; Conference date: 01-01-2008",
}