Reflection on an Undergraduate Market Analysis Subject - Informing Course Refinement

Marion R. Burford, Jennifer A. Harris, Gary Buttriss

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2005: Broadening the Boundaries, conference proceedings
Editors	Sharon Purchase
Place of Publication	Fremantle
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	45-50
Edition	Peer Reviewed
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	Australia and New Zealand Marketing Academy Conference 2005 - Fremantle Australia Duration: 1 Jan 2005 → …

Conference	Australia and New Zealand Marketing Academy Conference 2005
Period	1/01/05 → …
Other	December 5-7 2005

Cite this

@inproceedings{1b607a26e74d40e7998ef309e417d23b,

title = "Reflection on an Undergraduate Market Analysis Subject - Informing Course Refinement",

author = "Burford, {Marion R.} and Harris, {Jennifer A.} and Gary Buttriss",

year = "2005",

language = "English",

isbn = "064645546X",

pages = "45--50",

editor = "{Sharon Purchase}",

booktitle = "ANZMAC 2005: Broadening the Boundaries, conference proceedings",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2005 ; Conference date: 01-01-2005",

}

Burford, MR, Harris, JA & Buttriss, G 2005, Reflection on an Undergraduate Market Analysis Subject - Informing Course Refinement. in SP (ed.), ANZMAC 2005: Broadening the Boundaries, conference proceedings. Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 45-50, Australia and New Zealand Marketing Academy Conference 2005, 1/01/05.

Reflection on an Undergraduate Market Analysis Subject - Informing Course Refinement. / Burford, Marion R.; Harris, Jennifer A.; Buttriss, Gary.
ANZMAC 2005: Broadening the Boundaries, conference proceedings. ed. / Sharon Purchase. Peer Reviewed. ed. Fremantle: Australian and New Zealand Marketing Academy (ANZMAC), 2005. p. 45-50.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Burford, Marion R.

AU - Harris, Jennifer A.

AU - Buttriss, Gary

PY - 2005

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M3 - Conference contribution

SN - 064645546X

SP - 45

EP - 50

BT - ANZMAC 2005: Broadening the Boundaries, conference proceedings

A2 - null, Sharon Purchase

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Fremantle

T2 - Australia and New Zealand Marketing Academy Conference 2005

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