Reigniting the Fire: A contemporary research agenda for social, political and non-profit marketing

Stephen Dann, Phil Harris, Gillian Sullivan Mort, Marie Louise Fry, Wayne Binney

Research output: Contribution to journal › Article › peer-review

Cite this

@article{b6198775f4fc47e6905be82a266359f6,

title = "Reigniting the Fire: A contemporary research agenda for social, political and non-profit marketing",

author = "Stephen Dann and Phil Harris and {Sullivan Mort}, Gillian and Fry, {Marie Louise} and Wayne Binney",

year = "2007",

language = "English",

volume = "7",

pages = "291--304",

journal = "Journal of Public Affairs",

publisher = "John Wiley & Sons Inc",

}