@inproceedings{bfea142e1014443188457f873f0c6eb6,
title = "Return on Investment for Political Marketing",
author = "George Bell",
year = "2007",
language = "English",
isbn = "9781877156299",
pages = "1130--1135",
editor = "{M Thyne, K Deans, J Gnoth}",
booktitle = "Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance",
publisher = "University of Otago",
edition = "Peer Reviewed",
note = "Australia and New Zealand Marketing Academy Conference 2007 ; Conference date: 01-01-2007",
}