Abstract
Abstract. Science communicators are playing an increasingly active role addressing societal problems where science and human behaviour play roles. HIV AIDS is amongst these problems, and is particularly acute in South Africa. This paper investigates whether an HIV science theatre show influenced HIV associated intentions and behaviour of South African youth (n=697). The theatre piece significantly changed intentions, while gender, age, rural/urban background and audience response all influenced change. Provisional evidence of behaviour change was found 2-4 weeks later. These results have implications for science theatre as a behavioural change agent and science communicators’ roles in addressing society’s big problems.
| Original language | English |
|---|---|
| Pages | 327-332 |
| Number of pages | 6 |
| Publication status | Published - 2010 |
| Event | 2010 PCST - 11th International Conference on Public Communication of Science and Technology: Science Communication Without Frontiers - Delhi, India Duration: 6 Dec 2010 → 10 Dec 2010 |
Conference
| Conference | 2010 PCST - 11th International Conference on Public Communication of Science and Technology |
|---|---|
| Country/Territory | India |
| City | Delhi |
| Period | 6/12/10 → 10/12/10 |
| Other | December 6-10 2010 |
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