TY - JOUR
T1 - Services research in tourism
T2 - Advocating the integration of the supplier side
AU - Zehrer, Anita
AU - Muskat, Birgit
AU - Muskat, Matthias
N1 - Publisher Copyright:
© The Author(s) 2014.
PY - 2014/10/27
Y1 - 2014/10/27
N2 - Service quality and design researchers in tourism have long been directed by demand-driven paradigms and consumer-centred rationales. Ontologies and epistemologies are largely output orientated and customer centred, that is, performance of services, number of satisfied customers, loyal repeat visitors, overnight stays, financial performance and others. We argue that a need exists to reduce this imbalance. This conceptual article reviews the relevant literature before developing five fundamental premises regarding the enabler-oriented view of the tourism industry. Future research should conduct empirical studies to validate and/or modify the premises presented in this conceptual article.
AB - Service quality and design researchers in tourism have long been directed by demand-driven paradigms and consumer-centred rationales. Ontologies and epistemologies are largely output orientated and customer centred, that is, performance of services, number of satisfied customers, loyal repeat visitors, overnight stays, financial performance and others. We argue that a need exists to reduce this imbalance. This conceptual article reviews the relevant literature before developing five fundamental premises regarding the enabler-oriented view of the tourism industry. Future research should conduct empirical studies to validate and/or modify the premises presented in this conceptual article.
KW - Conceptual article
KW - enablers of services in tourism
KW - service design
KW - service quality
KW - supplier perspective
KW - tourism services research
UR - http://www.scopus.com/inward/record.url?scp=84908147227&partnerID=8YFLogxK
U2 - 10.1177/1356766714533334
DO - 10.1177/1356766714533334
M3 - Article
SN - 1356-7667
VL - 20
SP - 353
EP - 363
JO - Journal of Vacation Marketing
JF - Journal of Vacation Marketing
IS - 4
ER -