(SMA)2 - A social media audience sharing model for authorities to support effective crisis communication

S. Raue; C. W. Johnson; T. Storer

doi:10.1049/cp.2012.1528

(SMA)² - A social media audience sharing model for authorities to support effective crisis communication

S. Raue, C. W. Johnson, T. Storer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Citations (Scopus)

Abstract

Effective crisis communications play a vital role in increasing the resilience of communities against natural or man-made disasters. Warning and informing affected citizens is a crucial safety-critical process with the aim to raise public awareness prior to an event, or when one is imminent. This process has traditionally been facilitated through broadcast media, such as television and radio. This paper discusses social media platforms as additional channel to public alerting systems and introduces a model of effective social media audience sharing for authorities. The paper concludes with a discussion on the challenges for effective audience targeting and on reducing conflicting information, as well as the utility of the approach to the public and authorities.

Original language	English
Title of host publication	7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012
Edition	607 CP
DOIs	https://doi.org/10.1049/cp.2012.1528
Publication status	Published - 2012
Externally published	Yes
Event	7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012 - Edinburgh, United Kingdom Duration: 15 Oct 2012 → 18 Oct 2012

Publication series

Name	IET Conference Publications
Number	607 CP
Volume	2012

Conference

Conference	7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012
Country/Territory	United Kingdom
City	Edinburgh
Period	15/10/12 → 18/10/12

Access to Document

10.1049/cp.2012.1528

Cite this

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title = "(SMA)2 - A social media audience sharing model for authorities to support effective crisis communication",

abstract = "Effective crisis communications play a vital role in increasing the resilience of communities against natural or man-made disasters. Warning and informing affected citizens is a crucial safety-critical process with the aim to raise public awareness prior to an event, or when one is imminent. This process has traditionally been facilitated through broadcast media, such as television and radio. This paper discusses social media platforms as additional channel to public alerting systems and introduces a model of effective social media audience sharing for authorities. The paper concludes with a discussion on the challenges for effective audience targeting and on reducing conflicting information, as well as the utility of the approach to the public and authorities.",

keywords = "Crisis communication, Emergency management, Information sharing, Social media",

author = "S. Raue and Johnson, {C. W.} and T. Storer",

year = "2012",

doi = "10.1049/cp.2012.1528",

language = "English",

isbn = "9781849196789",

series = "IET Conference Publications",

number = "607 CP",

booktitle = "7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012",

edition = "607 CP",

note = "7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012 ; Conference date: 15-10-2012 Through 18-10-2012",

}

Raue, S, Johnson, CW & Storer, T 2012, (SMA)² - A social media audience sharing model for authorities to support effective crisis communication. in 7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012. 607 CP edn, IET Conference Publications, no. 607 CP, vol. 2012, 7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012, Edinburgh, United Kingdom, 15/10/12. https://doi.org/10.1049/cp.2012.1528

(SMA)² - A social media audience sharing model for authorities to support effective crisis communication. / Raue, S.; Johnson, C. W.; Storer, T.
7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012. 607 CP. ed. 2012. (IET Conference Publications; Vol. 2012, No. 607 CP).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - Effective crisis communications play a vital role in increasing the resilience of communities against natural or man-made disasters. Warning and informing affected citizens is a crucial safety-critical process with the aim to raise public awareness prior to an event, or when one is imminent. This process has traditionally been facilitated through broadcast media, such as television and radio. This paper discusses social media platforms as additional channel to public alerting systems and introduces a model of effective social media audience sharing for authorities. The paper concludes with a discussion on the challenges for effective audience targeting and on reducing conflicting information, as well as the utility of the approach to the public and authorities.

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KW - Emergency management

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