@inproceedings{96e2ce7c6b764d4f956e2b6ef97bef9a,
title = "(SMA)2 - A social media audience sharing model for authorities to support effective crisis communication",
abstract = "Effective crisis communications play a vital role in increasing the resilience of communities against natural or man-made disasters. Warning and informing affected citizens is a crucial safety-critical process with the aim to raise public awareness prior to an event, or when one is imminent. This process has traditionally been facilitated through broadcast media, such as television and radio. This paper discusses social media platforms as additional channel to public alerting systems and introduces a model of effective social media audience sharing for authorities. The paper concludes with a discussion on the challenges for effective audience targeting and on reducing conflicting information, as well as the utility of the approach to the public and authorities.",
keywords = "Crisis communication, Emergency management, Information sharing, Social media",
author = "S. Raue and Johnson, \{C. W.\} and T. Storer",
year = "2012",
doi = "10.1049/cp.2012.1528",
language = "English",
isbn = "9781849196789",
series = "IET Conference Publications",
number = "607 CP",
booktitle = "7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012",
edition = "607 CP",
note = "7th IET International Conference on System Safety, Incorporating the Cyber Security Conference 2012 ; Conference date: 15-10-2012 Through 18-10-2012",
}