Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging

Hugh Webb*, Benjamin M. Jones, Kathleen McNeill, Li Lim, Andrew J. Frain, Kerry J. O'Brien, Daniel P. Skorich, Peta Hoffmann, Tegan Cruwys

*Corresponding author for this work

    Research output: Contribution to journal › Article › peer-review

    15 Citations (Scopus)

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