@inproceedings{b895c8ca7fc246a88d998e93b7b0e1b5,
title = "Social Accountability: The missing ingredient in public sector marketing",
author = "George Bell and J. Garver",
year = "2004",
language = "English",
isbn = "0646439495",
pages = "98--103",
editor = "{Gillian Sullivan Mort}",
booktitle = "Nonprofit Marketing: Perspectives and Advances",
publisher = "Australian National University ",
address = "Australia",
edition = "Peer Reviewed",
note = "International Nonprofit and Social Marketing Conference 2004 ; Conference date: 01-01-2004",
}