Social Intermediation Using Sharing Economy in India: A Case Study of Farmizen

Vinay Pillai*, Dhirendra Mani Shukla, Israr Qureshi

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    20 Citations (Scopus)

    Abstract

    Using a case study approach of a pioneering social enterprise in India, this study identifies primary characteristics of a digitally anchored sharing economy model at the base of the pyramid (BoP) and explores the role of such a model in the process of social intermediation and value creation. Research suggests that digital stack, access without ownership, temporality of access, and value co-creation are the primary characteristics of the sharing economy model. Our case study of Farmizen reveals that the sharing economy model enables social intermediation and value creation in the resource-constrained setting by reducing transaction costs, mitigating risks, increasing income level, and increasing socialisation between producers and consumers. Overall, this study contributes to the social intermediation literature by highlighting that sharing economy models can facilitate the process of social intermediation and can be leveraged to achieve sustainable livelihood in the BoP context.

    Original languageEnglish
    Title of host publicationSharing Economy at the Base of the Pyramid
    Subtitle of host publicationOpportunities and Challenges
    PublisherSpringer Nature
    Pages101-124
    Number of pages24
    ISBN (Electronic)9789811624148
    ISBN (Print)9789811624131
    DOIs
    Publication statusPublished - 1 Jan 2021

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