TY - CHAP
T1 - Social Intermediation Using Sharing Economy in India
T2 - A Case Study of Farmizen
AU - Pillai, Vinay
AU - Mani Shukla, Dhirendra
AU - Qureshi, Israr
N1 - Publisher Copyright:
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021.
PY - 2021/1/1
Y1 - 2021/1/1
N2 - Using a case study approach of a pioneering social enterprise in India, this study identifies primary characteristics of a digitally anchored sharing economy model at the base of the pyramid (BoP) and explores the role of such a model in the process of social intermediation and value creation. Research suggests that digital stack, access without ownership, temporality of access, and value co-creation are the primary characteristics of the sharing economy model. Our case study of Farmizen reveals that the sharing economy model enables social intermediation and value creation in the resource-constrained setting by reducing transaction costs, mitigating risks, increasing income level, and increasing socialisation between producers and consumers. Overall, this study contributes to the social intermediation literature by highlighting that sharing economy models can facilitate the process of social intermediation and can be leveraged to achieve sustainable livelihood in the BoP context.
AB - Using a case study approach of a pioneering social enterprise in India, this study identifies primary characteristics of a digitally anchored sharing economy model at the base of the pyramid (BoP) and explores the role of such a model in the process of social intermediation and value creation. Research suggests that digital stack, access without ownership, temporality of access, and value co-creation are the primary characteristics of the sharing economy model. Our case study of Farmizen reveals that the sharing economy model enables social intermediation and value creation in the resource-constrained setting by reducing transaction costs, mitigating risks, increasing income level, and increasing socialisation between producers and consumers. Overall, this study contributes to the social intermediation literature by highlighting that sharing economy models can facilitate the process of social intermediation and can be leveraged to achieve sustainable livelihood in the BoP context.
KW - Base of the pyramid
KW - Digital social innovation
KW - Platform economy
KW - Sharing economy
KW - Social intermediation
KW - Social value creation
KW - Technoficing
UR - http://www.scopus.com/inward/record.url?scp=85110257606&partnerID=8YFLogxK
U2 - 10.1007/978-981-16-2414-8_5
DO - 10.1007/978-981-16-2414-8_5
M3 - Chapter
SN - 9789811624131
SP - 101
EP - 124
BT - Sharing Economy at the Base of the Pyramid
PB - Springer Nature
ER -