Social Marketing in the Age of Direct Benefit and Upstream Marketing

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 3rd Australasian Non-profit and Social Marketing Conference
    EditorsMarie Louise Fry
    Place of PublicationNewcastle Australia
    PublisherUniversity of Newcastle
    Pages1-7
    EditionPeer Reviewed
    ISBN (Print)1920701672
    Publication statusPublished - 2006
    EventAustralasian Nonprofit and Social Marketing Conference 2006 - Newcastle Australia, Australia
    Duration: 1 Jan 2006 → …

    Conference

    ConferenceAustralasian Nonprofit and Social Marketing Conference 2006
    Country/TerritoryAustralia
    Period1/01/06 → …
    OtherAugust 10-11 2006

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