@inproceedings{fe9f65a886a54d7ab801c7a56e89627f,
title = "Social Marketing in the Age of Direct Benefit and Upstream Marketing",
author = "Stephen Dann",
year = "2006",
language = "English",
isbn = "1920701672",
pages = "1--7",
editor = "{Marie Louise Fry}",
booktitle = "Proceedings of the 3rd Australasian Non-profit and Social Marketing Conference",
publisher = "University of Newcastle",
edition = "Peer Reviewed",
note = "Australasian Nonprofit and Social Marketing Conference 2006 ; Conference date: 01-01-2006",
}