TY - JOUR
T1 - Social norms and how they impact behaviour
AU - Reynolds, Katherine J.
N1 - Publisher Copyright:
© 2018, Springer Nature Limited.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - There is wide interest in the social norms construct across psychology, economics, law and social marketing. Now a study investigates an important missing piece in the social norms’ puzzle: what is the underlying process that explains how norms impact behaviour? The answer: self–other similarity (self-categorization) and internalization.
AB - There is wide interest in the social norms construct across psychology, economics, law and social marketing. Now a study investigates an important missing piece in the social norms’ puzzle: what is the underlying process that explains how norms impact behaviour? The answer: self–other similarity (self-categorization) and internalization.
UR - http://www.scopus.com/inward/record.url?scp=85058849577&partnerID=8YFLogxK
U2 - 10.1038/s41562-018-0498-x
DO - 10.1038/s41562-018-0498-x
M3 - Comment/debate
SN - 2397-3374
VL - 3
SP - 14
EP - 15
JO - Nature Human Behaviour
JF - Nature Human Behaviour
IS - 1
ER -