Social norms and how they impact behaviour

Katherine J. Reynolds

doi:10.1038/s41562-018-0498-x

Social norms and how they impact behaviour

Katherine J. Reynolds^*

^*Corresponding author for this work

Research output: Contribution to journal › Comment/debate › peer-review

33 Citations (Scopus)

Abstract

There is wide interest in the social norms construct across psychology, economics, law and social marketing. Now a study investigates an important missing piece in the social norms’ puzzle: what is the underlying process that explains how norms impact behaviour? The answer: self–other similarity (self-categorization) and internalization.

Original language	English
Pages (from-to)	14-15
Number of pages	2
Journal	Nature Human Behaviour
Volume	3
Issue number	1
DOIs	https://doi.org/10.1038/s41562-018-0498-x
Publication status	Published - 1 Jan 2019

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Social norms and how they impact behaviour

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