TY - JOUR
T1 - Source characteristics in denying rumors of organizational closure
T2 - Honesty is the best policy
AU - Bordia, Prashant
AU - Difonzo, Nicholas
AU - Schulz, Cassandra A.
PY - 2000/11
Y1 - 2000/11
N2 - Effect of source honesty and appropriateness on effectiveness of rumor denial was tested. When the source was perceived as high on honesty, the denial was more successful in reducing belief and anxiety associated with the rumor. Source appropriateness (operationalized as a combination of source knowledgeability and status) did not have a main effect on belief or anxiety reduction. Honesty and appropriateness had an additive effect, such that the denial was most successful in reducing belief when the source was perceived as high on both honesty and appropriateness.
AB - Effect of source honesty and appropriateness on effectiveness of rumor denial was tested. When the source was perceived as high on honesty, the denial was more successful in reducing belief and anxiety associated with the rumor. Source appropriateness (operationalized as a combination of source knowledgeability and status) did not have a main effect on belief or anxiety reduction. Honesty and appropriateness had an additive effect, such that the denial was most successful in reducing belief when the source was perceived as high on both honesty and appropriateness.
UR - http://www.scopus.com/inward/record.url?scp=0034563287&partnerID=8YFLogxK
U2 - 10.1111/j.1559-1816.2000.tb02438.x
DO - 10.1111/j.1559-1816.2000.tb02438.x
M3 - Article
SN - 0021-9029
VL - 30
SP - 2309
EP - 2321
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 11
ER -