Strategic supply chain management in a large bakery

Miranda Robinson, Walter Fernandez, Sigi Goode*

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Electronic Commerce has ignited a range of risks and opportunities in the field of Supply Chain Management (SCM). To minimise these risks and maximise potential payoff, carefully thought out research into the area is needed. This paper investigates the use of electronic commerce in SCM, using a case study of a large Australian bakery. This study examined how the firm uses E-Commerce to enhance SCM, looking at their past, present and future implementations of E-Commerce in the Supply Chain. Amid increasing importance of electronic commerce to the bakery, preliminary analysis indicates five key areas where electronic commerce has positively affected the supply chain. In addition, a number of costs were observed, some previously unforeseen. Areas for future research are also discussed.

    Original languageEnglish
    Title of host publicationInternational Society for the Systems Sciences - 51st Annual Meeting of the International Society for the Systems Sciences, ISSS 2007
    Pages819-835
    Number of pages17
    Publication statusPublished - 2007
    Event51st Annual Meeting of the International Society for the Systems Sciences, ISSS 2007 - Tokyo, Japan
    Duration: 5 Aug 200710 Aug 2007

    Publication series

    NameInternational Society for the Systems Sciences - 51st Annual Meeting of the International Society for the Systems Sciences, ISSS 2007

    Conference

    Conference51st Annual Meeting of the International Society for the Systems Sciences, ISSS 2007
    Country/TerritoryJapan
    CityTokyo
    Period5/08/0710/08/07

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