The Application of Innovation Adoption Frameworks in Marketing Education

Raechel Johns; Andrew Hughes; Stephen Dann

The Application of Innovation Adoption Frameworks in Marketing Education

Raechel Johns, Andrew Hughes, Stephen Dann

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance
Editors	M Thyne, K Deans, J Gnoth
Place of Publication	New Zealand
Publisher	University of Otago
Pages	3293-3299
Edition	Peer Reviewed
ISBN (Print)	9781877156299
Publication status	Published - 2007
Event	Australia and New Zealand Marketing Academy Conference 2007 - Dunedin, New Zealand, New Zealand Duration: 1 Jan 2007 → …

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2007
Country/Territory	New Zealand
Period	1/01/07 → …
Other	December 3-5 2007

Cite this

@inproceedings{c3d17f34eeb545b792b59215790d22c2,

title = "The Application of Innovation Adoption Frameworks in Marketing Education",

author = "Raechel Johns and Andrew Hughes and Stephen Dann",

year = "2007",

language = "English",

isbn = "9781877156299",

pages = "3293--3299",

editor = "{M Thyne, K Deans, J Gnoth}",

booktitle = "Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance",

publisher = "University of Otago",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2007 ; Conference date: 01-01-2007",

}

Johns, R, Hughes, A & Dann, S 2007, The Application of Innovation Adoption Frameworks in Marketing Education. in MTKDJG (ed.), Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance. Peer Reviewed edn, University of Otago, New Zealand, pp. 3293-3299, Australia and New Zealand Marketing Academy Conference 2007, New Zealand, 1/01/07.

The Application of Innovation Adoption Frameworks in Marketing Education. / Johns, Raechel; Hughes, Andrew ; Dann, Stephen.
Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance. ed. / M Thyne, K Deans, J Gnoth. Peer Reviewed. ed. New Zealand: University of Otago, 2007. p. 3293-3299.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Hughes, Andrew

AU - Dann, Stephen

PY - 2007

Y1 - 2007

M3 - Conference contribution

SN - 9781877156299

SP - 3293

EP - 3299

BT - Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance

A2 - null, M Thyne, K Deans, J Gnoth

PB - University of Otago

CY - New Zealand

T2 - Australia and New Zealand Marketing Academy Conference 2007

Y2 - 1 January 2007

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