The Art of Community. Building the New Age of Participation

    Research output: Contribution to journalArticlepeer-review

    Abstract

    [...]he explores the idea and thus develops this comprehensive book, The Art of Community, with over 500 pages. [...]the last chapter is an invitation for readers to stay connected and to contribute by sharing their own experiences. The author is a community management consultant and shares his expert knowledge, targeting community managers, relevant organizations, and professional groups, e.g. marketers and open source developers.
    Original languageEnglish
    Pages (from-to)383-384
    JournalJournal of Consumer Marketing
    Volume30
    Issue number4
    DOIs
    Publication statusPublished - 2013

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