Abstract
[...]he explores the idea and thus develops this comprehensive book, The Art of Community, with over 500 pages. [...]the last chapter is an invitation for readers to stay connected and to contribute by sharing their own experiences. The author is a community management consultant and shares his expert knowledge, targeting community managers, relevant organizations, and professional groups, e.g. marketers and open source developers.
| Original language | English |
|---|---|
| Pages (from-to) | 383-384 |
| Journal | Journal of Consumer Marketing |
| Volume | 30 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2013 |