The Branding of Political Parties - A Case Study Approach

Andrew Hughes

The Branding of Political Parties - A Case Study Approach

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Australia and New Zealand Marketing Academy Conference 2004: Marketing Accountabilities and Responsibilities
Editors	Jim Wiley and Peter Thirkell
Place of Publication	Wellington
Publisher	Victoria University Press
Pages	1-9
Edition	Peer Reviewed
Publication status	Published - 2004
Event	Australia and New Zealand Marketing Academy Conference 2004 - Wellington New Zealand, New Zealand Duration: 1 Jan 2004 → …

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2004
Country/Territory	New Zealand
Period	1/01/04 → …
Other	November 29 2004

Cite this

@inproceedings{7ee8c68b2194487e9c850bc65318be99,

title = "The Branding of Political Parties - A Case Study Approach",

author = "Andrew Hughes",

year = "2004",

language = "English",

pages = "1--9",

editor = "{Jim Wiley and Peter Thirkell}",

booktitle = "Australia and New Zealand Marketing Academy Conference 2004: Marketing Accountabilities and Responsibilities",

publisher = "Victoria University Press",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2004 ; Conference date: 01-01-2004",

}

The Branding of Political Parties - A Case Study Approach. / Hughes, Andrew.
Australia and New Zealand Marketing Academy Conference 2004: Marketing Accountabilities and Responsibilities. ed. / Jim Wiley and Peter Thirkell. Peer Reviewed. ed. Wellington: Victoria University Press, 2004. p. 1-9.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T2 - Australia and New Zealand Marketing Academy Conference 2004

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