TY - JOUR
T1 - The creativity quotient
T2 - An objective scoring of ideational fluency
AU - Snyder, Allan
AU - Mitchell, John
AU - Bossomaier, Terry
AU - Pallier, Gerry
PY - 2004
Y1 - 2004
N2 - A classical test for accessing the potential creativity of an individual is based on ideational fluency, where a person is asked to generate all possible uses for a familiar item like apiece of paper. In scoring the results, it is intuitive that the suggested uses should not be weighted equally. Those suggested in radically different categories are "worth more" than those suggested within the same category only. We used information theory to derive a simple mathematical expression for a more objective measure of ideational fluency. We call this the creativity quotient (CQ). This innovative measure was examined using a small sample of participants, and is illustrated by the responses of two typical individuals from an ideational fluency task. The CQ accounts for the number of ideas (fluency), plus the number of categories (flexibility). Ongoing research will examine the independence of CQ from established measures of intelligence and personality.
AB - A classical test for accessing the potential creativity of an individual is based on ideational fluency, where a person is asked to generate all possible uses for a familiar item like apiece of paper. In scoring the results, it is intuitive that the suggested uses should not be weighted equally. Those suggested in radically different categories are "worth more" than those suggested within the same category only. We used information theory to derive a simple mathematical expression for a more objective measure of ideational fluency. We call this the creativity quotient (CQ). This innovative measure was examined using a small sample of participants, and is illustrated by the responses of two typical individuals from an ideational fluency task. The CQ accounts for the number of ideas (fluency), plus the number of categories (flexibility). Ongoing research will examine the independence of CQ from established measures of intelligence and personality.
UR - http://www.scopus.com/inward/record.url?scp=10044250000&partnerID=8YFLogxK
U2 - 10.1080/10400410409534552
DO - 10.1080/10400410409534552
M3 - Article
SN - 1040-0419
VL - 16
SP - 415
EP - 419
JO - Creativity Research Journal
JF - Creativity Research Journal
IS - 4
ER -