The effect of intergroup comparison on willingness to perform sustainable behavior

Mark A. Ferguson*, Nyla R. Branscombe, Katherine J. Reynolds

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    48 Citations (Scopus)

    Abstract

    The present research examines the effects of intergroup comparison on willingness to perform sustainable behavior. In Experiment 1, university students compared current students with past or future students, and then completed measures of willingness to perform sustainable behavior. Participants who compared to past students reported more willingness to perform sustainable behavior than those who compared to future students. In Experiment 2, university students again compared current students with past or future students and completed measures of sustainable beliefs and willingness to perform sustainable behavior. Participants who compared to past students reported more willingness to perform sustainable behavior than those who compared to future students. This effect was mediated by strengthened sustainable beliefs. The results show that intergroup comparison can be strategically employed to promote motivation to perform sustainable behavior.

    Original languageEnglish
    Pages (from-to)275-281
    Number of pages7
    JournalJournal of Environmental Psychology
    Volume31
    Issue number4
    DOIs
    Publication statusPublished - Dec 2011

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