The Effect of Negative Word of Mouth in Social Networks

Andre Bonfrer

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationThe Connected Customer: The Changing Nature of Consumer and Business Markets
    EditorsStefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M (Rik) Pieters
    Place of PublicationUnited States of America
    PublisherRoutledge Taylor & Francis Group
    Pages307-334
    Volume1
    Edition1
    ISBN (Print)9781848728370
    Publication statusPublished - 2010

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