The Effect of Negative Word of Mouth in Social Networks

Andre Bonfrer

The Effect of Negative Word of Mouth in Social Networks

Andre Bonfrer

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Connected Customer: The Changing Nature of Consumer and Business Markets
Editors	Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M (Rik) Pieters
Place of Publication	United States of America
Publisher	Routledge, Taylor & Francis Group
Pages	307-334
Volume	1
Edition	1
ISBN (Print)	9781848728370
Publication status	Published - 2010

Cite this

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title = "The Effect of Negative Word of Mouth in Social Networks",

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booktitle = "The Connected Customer: The Changing Nature of Consumer and Business Markets",

publisher = "Routledge, Taylor \& Francis Group",

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The Effect of Negative Word of Mouth in Social Networks. / Bonfrer, Andre.
The Connected Customer: The Changing Nature of Consumer and Business Markets. ed. / Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M (Rik) Pieters. Vol. 1 1. ed. United States of America: Routledge, Taylor & Francis Group, 2010. p. 307-334.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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BT - The Connected Customer: The Changing Nature of Consumer and Business Markets

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