The effect of product type on value linkages in the means-end chain: Implications for theory and method

Gillian Mort, Trista Rose

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)221-234
    JournalJournal of Consumer Behaviour
    Volume3
    Issue number3
    Publication statusPublished - 2004

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