Original language | English |
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Pages (from-to) | 221-234 |
Journal | Journal of Consumer Behaviour |
Volume | 3 |
Issue number | 3 |
Publication status | Published - 2004 |
The effect of product type on value linkages in the means-end chain: Implications for theory and method
Gillian Mort, Trista Rose
Research output: Contribution to journal › Article › peer-review