The effectiveness of demonstrations in disseminating research-based counseling programs

This study explores whether a demonstration designed to persuade addiction treatment agencies to adopt a research-based treatment program and to evaluate the program under field conditions was a successful dissemination strategy. The results suggest that a demonstration, as one component of an ongoing dissemination plan, may be useful in persuading community treatment agencies to investigate a research-based treatment program. However, agencies may not adopt a counseling program following a demonstration without first testing it themselves.