The Externalities and Second-order Effects of Kotler in Marketing Strategy

John Roberts

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationLegends in Marketing Philip Kotler, Volume 5: Strategic Marketing
    EditorsGlen Urban, John Roberts, Alvin Silk, Jerry Wind
    Place of PublicationNew Delhi
    PublisherSage Publications India Pvt. Ltd.
    Pages88-89
    Volume1
    Edition1st
    ISBN (Print)9788132105190
    Publication statusPublished - 2012

    Cite this