The Externalities and Second-order Effects of Kotler in Marketing Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Legends in Marketing Philip Kotler, Volume 5: Strategic Marketing
Editors	Glen Urban, John Roberts, Alvin Silk, Jerry Wind
Place of Publication	New Delhi
Publisher	Sage Publications India Pvt. Ltd
Pages	88-89
Volume	1
Edition	1st
ISBN (Print)	9788132105190
Publication status	Published - 2012

Cite this

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title = "The Externalities and Second-order Effects of Kotler in Marketing Strategy",

author = "John Roberts",

year = "2012",

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pages = "88--89",

editor = "\{Glen Urban, John Roberts, Alvin Silk, Jerry Wind\}",

booktitle = "Legends in Marketing Philip Kotler, Volume 5: Strategic Marketing",

publisher = "Sage Publications India Pvt. Ltd",

address = "India",

edition = "1st",

}

The Externalities and Second-order Effects of Kotler in Marketing Strategy. / Roberts, John.
Legends in Marketing Philip Kotler, Volume 5: Strategic Marketing. ed. / Glen Urban, John Roberts, Alvin Silk, Jerry Wind. Vol. 1 1st. ed. New Delhi: Sage Publications India Pvt. Ltd, 2012. p. 88-89.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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