The impact of a cartoon character on adults perceptions of Children's breakfast cereals: A randomized experiment

Alejandra Contreras-Manzano, Alejandra Jaúregui*, Claudia Nieto, Marissa G. Hall, Jorge Vargas-Meza, James F. Thrasher, Daniel Illescas-Zárate, Simón Barquera, David Hammond

*Corresponding author for this work

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    Food Science

    Psychology