Abstract
The telecommuncations industry exemplifies the frontier technologies that are at the heart of Australia's successful knowledge economy. Mobile phones are developing innovative capacities far ahead of consumer needs and requirments. For example, third generation technologies are currently seeking to find the 'killer application' that will provide them with a mass market. A profound understanding of the social dimensions of existing mobile telecommunications will provide insights for the development of new technologies and new services. It will provide the industry with a competitive advantage in a fast developing sector.
The AMTA/ARC study is an exciting collaboration to provide an evidence-based understanding of the social impact of the mobile phone on work/life balance. It is the first study that is specifically designed to provide nationally representative data on how mobile phones have become integrated into the everyday lives of Australians. This innovative project employs a purpose-designed questionnaire, a phone log and a time-diary. Together, this unique combination produces direct information about how people use their mobiles to manage and coordinate their lives.
This final report of Phase 1 of our research presents data collected March to September 2007 from our sample of 2185 individuals, comprising 1905 individuals from 1435 on-line households and 280 individuals in 280 off-line households.
The AMTA/ARC study is an exciting collaboration to provide an evidence-based understanding of the social impact of the mobile phone on work/life balance. It is the first study that is specifically designed to provide nationally representative data on how mobile phones have become integrated into the everyday lives of Australians. This innovative project employs a purpose-designed questionnaire, a phone log and a time-diary. Together, this unique combination produces direct information about how people use their mobiles to manage and coordinate their lives.
This final report of Phase 1 of our research presents data collected March to September 2007 from our sample of 2185 individuals, comprising 1905 individuals from 1435 on-line households and 280 individuals in 280 off-line households.
| Original language | English |
|---|---|
| Publisher | Australian National University |
| Commissioning body | Australian Mobile Telecommunications Association |
| Number of pages | 85 |
| Publication status | Published - Mar 2008 |