Original language | English |
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Title of host publication | Doing More with Less |
Editors | Paul Ballantine & Jorge Finsterwalder |
Place of Publication | Christchurch New Zealand |
Publisher | University of Canterbury |
Pages | 1-12 |
Edition | Peer Reviewed |
ISBN (Print) | 9780473178208 |
Publication status | Published - 2010 |
Event | Australia and New Zealand Marketing Academy Conference 2010 - Christchurch New Zealand Duration: 1 Jan 2010 → … http://anzmac2010.org/proceedings/index.html |
Conference
Conference | Australia and New Zealand Marketing Academy Conference 2010 |
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Period | 1/01/10 → … |
Other | November 29-December 2010 |
Internet address |