| Original language | English |
|---|---|
| Title of host publication | Doing More with Less |
| Editors | Paul Ballantine & Jorge Finsterwalder |
| Place of Publication | Christchurch New Zealand |
| Publisher | University of Canterbury |
| Pages | 1-12 |
| Edition | Peer Reviewed |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australia and New Zealand Marketing Academy Conference 2010 - Christchurch New Zealand Duration: 1 Jan 2010 → … http://anzmac2010.org/proceedings/index.html |
Conference
| Conference | Australia and New Zealand Marketing Academy Conference 2010 |
|---|---|
| Period | 1/01/10 → … |
| Other | November 29-December 2010 |
| Internet address |
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