The internet, strategy and performance: A study of Australian export market ventures

Vinh Nhat Lu, Craig C. Julian

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. Data were gathered via a self-administered mail survey of 315 Australian firms involved in exporting. The findings indicate that, when the Internet was used for communication purposes and to provide the firm with a competitive advantage, it had a significant impact on export marketing performance. Firm-specific characteristics and export marketing strategy also had a significant impact on export marketing performance.

Original languageEnglish
Pages (from-to)231-240
Number of pages10
JournalJournal of Global Marketing
Volume21
Issue number3
DOIs
Publication statusPublished - 23 Jul 2008
Externally publishedYes

Fingerprint

Dive into the research topics of 'The internet, strategy and performance: A study of Australian export market ventures'. Together they form a unique fingerprint.

Cite this