The Marketing Mix Matrix

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › peer-review

Original language	English
Title of host publication	Marketing Fields Forever
Place of Publication	Liverpool UK
Publisher	University of Liverpool
Pages	1-6
Edition	Peer Reviewed
ISBN (Print)	9780956112234
Publication status	Published - 2011
Event	Academy of Marketing Conference 2011 - Liverpool UK Duration: 1 Jan 2011 → … http://www.academyofmarketing.org/conference/conference.html

Conference	Academy of Marketing Conference 2011
Period	1/01/11 → …
Other	July 5-7 2011
Internet address	http://www.academyofmarketing.org/conference/conference.html

Cite this

@inproceedings{bdaee57e12e342babfebbce5cfbce9ca,

title = "The Marketing Mix Matrix",

author = "Stephen Dann",

year = "2011",

language = "English",

isbn = "9780956112234",

pages = "1--6",

booktitle = "Marketing Fields Forever",

publisher = "University of Liverpool",

edition = "Peer Reviewed",

note = "Academy of Marketing Conference 2011 ; Conference date: 01-01-2011",

url = "http://www.academyofmarketing.org/conference/conference.html",

}