The personalization of politics in Australia

Ian McAllister*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    30 Citations (Scopus)


    While national election campaigns have become increasingly personalized, it is unclear to what extent this trend has been replicated at the constituency level. Using surveys of Australian election candidates conducted from 1996 to 2010, this article tests the personalization hypothesis at the local constituency level. Three areas that may be affected by personalization are examined: constituency service; geographic proximity between candidates and potential voters; and local election campaigning. Among MPs, constituency service has grown in importance at the expense of local party engagement. However, among the broader group of candidates standing in the election, the results show that party-related activities deliver more votes than personal ones.

    Original languageEnglish
    Pages (from-to)337-345
    Number of pages9
    JournalParty Politics
    Issue number3
    Publication statusPublished - 9 May 2015


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