The power of bad: The negativity bias in Australian consumer sentiment announcements on stock returns

Shumi Akhtar, Robert Faff, Barry Oliver*, Avanidhar Subrahmanyam

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    98 Citations (Scopus)

    Abstract

    This paper examines the equity market reaction to the monthly release of Australian consumer sentiment news. Our results indicate that consumer sentiment has valuable information content. Further, we document a version of the " negativity effect" (from the psychology literature) in which, upon announcement of bad (good) sentiment news, the equity market experiences a significant negative (no) announcement day effect. Notably, we find that the market recovers from the bad news shock relatively quickly post-announcement. The results are robust to a broad range of additional tests.

    Original languageEnglish
    Pages (from-to)1239-1249
    Number of pages11
    JournalJournal of Banking and Finance
    Volume35
    Issue number5
    DOIs
    Publication statusPublished - May 2011

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