Abstract
Background and Purpose: The term social media refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or walled gardens, and are based on a business model that is highly exploitative of individuals and their data. Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as consumer-oriented. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author. Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined. Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity
Original language | English |
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Title of host publication | The Prospects for Consumer-Oriented Social Media |
Place of Publication | USA |
Publisher | De Gruyter |
Pages | 219-230 |
Edition | peer reviewed |
DOIs | |
Publication status | Published - 2014 |
Event | 28th Bled eConference - Bled, Slovenia Duration: 1 Jan 2014 → … |
Conference
Conference | 28th Bled eConference |
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Period | 1/01/14 → … |
Other | June 7-10, 2014 |