The Prospects for Consumer-Oriented Social Media

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Background and Purpose: The term social media refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or walled gardens, and are based on a business model that is highly exploitative of individuals and their data. Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as consumer-oriented. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author. Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined. Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity
    Original languageEnglish
    Title of host publicationThe Prospects for Consumer-Oriented Social Media
    Place of PublicationUSA
    PublisherDe Gruyter
    Pages219-230
    Editionpeer reviewed
    DOIs
    Publication statusPublished - 2014
    Event28th Bled eConference - Bled, Slovenia
    Duration: 1 Jan 2014 → …

    Conference

    Conference28th Bled eConference
    Period1/01/14 → …
    OtherJune 7-10, 2014

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