The prospects for consumer-oriented social media

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The term 'social media' refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or 'walled gardens', and are based on a business model that is highly exploitative of individuals and their data. An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity. Key impediments to the emergence of such services are identified, and means of overcoming the impediments are outlined.

Original languageEnglish
Publication statusPublished - 2014
Event27th Bled eConference: eEcosystems - Bled, Slovenia
Duration: 1 Jun 20145 Jun 2014


Conference27th Bled eConference: eEcosystems


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