The rhetoric of a Juggernaut: AOLTimeWarner's internet policy statement

This paper addresses an issue of public policy regarding the Internet. It is motivated by the belief that the Internet is in danger of being controlled by a few mega-corporations. We seek to understand the nature of such control by performing a textual analysis of the 'Internet Policy Statement' released by AOLTimeWarner in 2001. Our analysis reveals hidden assumptions, ideology and metaphor; highlights how rhetoric influences social expectations; and generally helps us make sense of the words of a mega-corporate managerial elite and how this elite views the Internet. We reveal a self-serving and persuasive public policy statement made by a corporate Juggernaut.