The role of imagined community in the global marketplace: an investigation of brand visual aesthetics and diaspora consumer experience

Research output: Thesis › Doctoral thesis

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Royal Melbourne Institute of Technology
Award date	31 Aug 2020
DOIs	https://doi.org/10.13140/RG.2.2.36705.17764
Publication status	Published - Jan 2020
Externally published	Yes

Access to Document

@phdthesis{0bd53278b2ca4fc5b497add032a8ea91,

title = "The role of imagined community in the global marketplace: an investigation of brand visual aesthetics and diaspora consumer experience",

author = "Mark Buschgens",

year = "2020",

month = jan,

doi = "10.13140/RG.2.2.36705.17764",

language = "English",

school = "Royal Melbourne Institute of Technology",

}