The Role of Translated Information Quality in a Global eRetailing Context

Wanxian Zeng, Alex Richardson

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Global e-retailing continues to gain in popularity, but little attention is being paid to the role of translation. This paper proposes a study investigating whether improving translated information quality of product descriptions increases the customers information satisfaction, while reducing the perceived product risk, which in turn improves their intention to use an online shopping website. To manipulate translation quality, two translation methods are used: machine and crowdsourced. The chosen translation written language pair is from English to Simplified Chinese, as these are the official languages of worlds two largest economies (U.S.A and China respectively) that also have large etailing markets. A model based on an integration of two theories, DeLone & McLeans Information Systems Success Model, and Perceived Risk Theory, has been developed for testing the impact of translated information quality. The moderating effect of translation method and e-retailers brand influencing customers tolerance of imperfect translation is also considered.
    Original languageEnglish
    Title of host publicationProceedings of the Australasian Conference on Information Systems ACIS 2015
    EditorsFrada Burstein, Helana Scheepers, Gaye Deegan
    Place of PublicationSydney
    PublisherAssociation for Information Systems
    Editionpeer reviewed
    ISBN (Print)9780646953373
    Publication statusPublished - 2015
    EventAustralasian Conference on Information Systems ACIS 2015 - Adelaide, Australia
    Duration: 1 Jan 2015 → …

    Conference

    ConferenceAustralasian Conference on Information Systems ACIS 2015
    Country/TerritoryAustralia
    Period1/01/15 → …
    OtherNovember 30 - December 4 2015

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