TY - JOUR
T1 - The Six Australias
T2 - Concern About Climate Change (and Global Warming) is Rising
AU - Neumann, Claudio
AU - Stanley, Samantha K.
AU - Leviston, Zoe
AU - Walker, Iain
N1 - Publisher Copyright:
© 2022 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022/4/5
Y1 - 2022/4/5
N2 - Global Warming’s Six Americas sorts populations into profiles with distinct views on climate change, from the Alarmed (most worried), to the Dismissive (rejects the reality of climate change), with Concerned, Cautious, Disengaged, and Doubtful between these extremes. We investigated the proportion of Australians in each profile within a 2020 national quota sample (N = 5104). Compared to analyses from 2011 and 2016, a greater proportion of Australians are now Alarmed about climate change, and fewer Disengaged, though differences in segmentation based on political allegiance remain. We also randomly assigned participants to rate either the risk and importance of “climate change” or “global warming”. This experimental wording manipulation made no difference to responses. These findings are useful for understanding how public perception of climate change has changed and may guide targeted approaches to climate change communication.
AB - Global Warming’s Six Americas sorts populations into profiles with distinct views on climate change, from the Alarmed (most worried), to the Dismissive (rejects the reality of climate change), with Concerned, Cautious, Disengaged, and Doubtful between these extremes. We investigated the proportion of Australians in each profile within a 2020 national quota sample (N = 5104). Compared to analyses from 2011 and 2016, a greater proportion of Australians are now Alarmed about climate change, and fewer Disengaged, though differences in segmentation based on political allegiance remain. We also randomly assigned participants to rate either the risk and importance of “climate change” or “global warming”. This experimental wording manipulation made no difference to responses. These findings are useful for understanding how public perception of climate change has changed and may guide targeted approaches to climate change communication.
KW - Audience segmentation
KW - climate change
KW - global warming
KW - political polarisation
KW - risk perceptions
UR - http://www.scopus.com/inward/record.url?scp=85129186966&partnerID=8YFLogxK
U2 - 10.1080/17524032.2022.2048407
DO - 10.1080/17524032.2022.2048407
M3 - Article
SN - 1752-4032
VL - 16
SP - 433
EP - 444
JO - Environmental Communication
JF - Environmental Communication
IS - 4
ER -