The Struggle for Soft Power in Asia: Public Diplomacy and Regional Competition

Ian Hall*, Frank Smith

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    55 Citations (Scopus)

    Abstract

    Throughout Asia, states are competing to build and leverage soft power using public diplomacy. This article examines these investments, whether they pay dividends, and why they are being made. A mix of qualitative and quantitative analysis shows little, if any, positive correlation between public diplomacy by Asian states and foreign public opinion. We therefore ask why states invest in public diplomacy when it does not seem to work. We argue that different motives are at play: The struggle for soft power is driven by both a logic of consequences and logic of appropriateness. Lastly, we suggest how this struggle might aggravate rather than ameliorate tensions in the region.

    Original languageEnglish
    Pages (from-to)1-18
    Number of pages18
    JournalAsian Security
    Volume9
    Issue number1
    DOIs
    Publication statusPublished - Jan 2013

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