TY - JOUR
T1 - The three faces of Business model innovation
T2 - Challenges for established firms
AU - Koen, Peter A.
AU - Bertels, Heidi M.J.
AU - Elsum, Ian R.
PY - 2011/5
Y1 - 2011/5
N2 - OVERVIEW: Business model innovation represents a significant opportunity for established firms, as demonstrated by the considerable success of Apple's iPod/iTunes franchise. However, it also represents a challenge, as evidenced by Kodak's failed attempt to dominate the digital photography market and Microsoft's difficulty gaining share in the gaming market, despite both companies' huge financial investments. We developed a business model innovation typology to better explain the complex set of factors that distinguishes three types of business model innovations and their associated challenges.
AB - OVERVIEW: Business model innovation represents a significant opportunity for established firms, as demonstrated by the considerable success of Apple's iPod/iTunes franchise. However, it also represents a challenge, as evidenced by Kodak's failed attempt to dominate the digital photography market and Microsoft's difficulty gaining share in the gaming market, despite both companies' huge financial investments. We developed a business model innovation typology to better explain the complex set of factors that distinguishes three types of business model innovations and their associated challenges.
KW - Breakthrough innovation
KW - Business model innovation
KW - Disruptive innovation
KW - Radical innovation
KW - Sustaining innovation
KW - Value networks
UR - http://www.scopus.com/inward/record.url?scp=83155168500&partnerID=8YFLogxK
U2 - 10.5437/08953608X5403009
DO - 10.5437/08953608X5403009
M3 - Article
SN - 0895-6308
VL - 54
SP - 52
EP - 59
JO - Research Technology Management
JF - Research Technology Management
IS - 3
ER -