Tourism Demand Forecasting: A Decomposed Deep Learning Approach

Yishuo Zhang, Gang Li*, Birgit Muskat, Rob Law

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    89 Citations (Scopus)

    Abstract

    Tourism planners rely on accurate demand forecasting. However, despite numerous advancements, crucial methodological issues remain unaddressed. This study aims to further improve the modeling accuracy and advance the artificial intelligence (AI)-based tourism demand forecasting methods. Deep learning models that predict tourism demand are often highly complex and encounter overfitting, which is mainly caused by two underlying problems: (1) access to limited data volumes and (2) additional explanatory variable requirement. To address these issues, we use a decomposition method that achieves high accuracy in short- and long-term AI-based forecasting models. The proposed method effectively decomposes the data and increases accuracy without additional data requirement. In conclusion, this study alleviates the overfitting issue and provides a methodological contribution by proposing a highly accurate deep learning method for AI-based tourism demand modeling.

    Original languageEnglish
    Pages (from-to)981-997
    Number of pages17
    JournalJournal of Travel Research
    Volume60
    Issue number5
    DOIs
    Publication statusPublished - May 2021

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