Towards Effective Place Brand Management: Branding European Cities and Regions

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	191-192
Journal	Journal of Product and Brand Management
Volume	22
Issue number	2
DOIs	https://doi.org/10.1108/10610421311321040
Publication status	Published - 2013

Access to Document

@article{439a2c35fdca4cf2bc162f6dc0980aa0,

title = "Towards Effective Place Brand Management: Branding European Cities and Regions",

author = "Birgit Muskat",

year = "2013",

doi = "10.1108/10610421311321040",

language = "English",

volume = "22",

pages = "191--192",

journal = "Journal of Product and Brand Management",

publisher = "Grayson Associates",

number = "2",

}