Transforming marketing education: Historical, contemporary and future perspectives

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › peer-review

15 Citations (Scopus)

Original language	English
Pages (from-to)	65-69
Number of pages	5
Journal	Australasian Marketing Journal
Volume	26
Issue number	2
DOIs	https://doi.org/10.1016/j.ausmj.2018.05.011
Publication status	Published - May 2018

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title = "Transforming marketing education: Historical, contemporary and future perspectives",

author = "Linda Brennan and Lu, \{Vinh Nhat\} and \{von der Heidt\}, Tania",

year = "2018",

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doi = "10.1016/j.ausmj.2018.05.011",

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volume = "26",

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journal = "Australasian Marketing Journal",

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T1 - Transforming marketing education

T2 - Historical, contemporary and future perspectives

AU - Brennan, Linda

AU - Lu, Vinh Nhat

AU - von der Heidt, Tania

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SN - 1441-3582

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