Unclean, unseen: Social media, civic action and urban hygiene in India

Assa Doron*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    21 Citations (Scopus)


    Successive Indian governments have attempted to tackle the formidable task of creating a clean India, with varied results. With the country’s rapidly growing middle class eager to participate in a sanitised global consumer capitalism, many Indians are becoming frustrated with the ‘unruly’ nature of their urban landscape, its dirty streets and public spaces. This is particularly discernible amongst India’s middle-class youth, who seem impatient with the state’s apparent inability to manage waste and disorder, and it is clear that several civil society campaigns designed to promote a clean India explicitly target Indian youth. In this paper, I explore what the ideological premise of cleansing initiatives reveals about the aspirations, needs and anxieties of India’s youth.

    Original languageEnglish
    Pages (from-to)715-739
    Number of pages25
    JournalSouth Asia: Journal of South Asia Studies
    Issue number4
    Publication statusPublished - 1 Oct 2016


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