Understanding consumer evaluation criteria for repurchase in a performing arts context

Margee Hume; Gillian Mort; Hume Winzar

Understanding consumer evaluation criteria for repurchase in a performing arts context

Margee Hume, Gillian Mort, Hume Winzar

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass
Editors	Rachel Kennedy
Place of Publication	Adelaide
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	1998-2005
Edition	Peer Reviewed
ISBN (Print)	0868039837
Publication status	Published - 2003
Event	Australia and New Zealand Marketing Academy Conference 2003 - Adelaide Australia, Australia Duration: 1 Jan 2003 → …

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2003
Country/Territory	Australia
Period	1/01/03 → …
Other	December 1 2003

Cite this

@inproceedings{00c85cc02bd641c6ad23c9b1f12a5773,

title = "Understanding consumer evaluation criteria for repurchase in a performing arts context",

author = "Margee Hume and Gillian Mort and Hume Winzar",

year = "2003",

language = "English",

isbn = "0868039837",

pages = "1998--2005",

editor = "{Rachel Kennedy}",

booktitle = "Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2003 ; Conference date: 01-01-2003",

}

Hume, M, Mort, G & Winzar, H 2003, Understanding consumer evaluation criteria for repurchase in a performing arts context. in RK (ed.), Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass. Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, pp. 1998-2005, Australia and New Zealand Marketing Academy Conference 2003, Australia, 1/01/03.

Understanding consumer evaluation criteria for repurchase in a performing arts context. / Hume, Margee; Mort, Gillian; Winzar, Hume.
Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass. ed. / Rachel Kennedy. Peer Reviewed. ed. Adelaide: Australian and New Zealand Marketing Academy (ANZMAC), 2003. p. 1998-2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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SP - 1998

EP - 2005

BT - Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass

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PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Adelaide

T2 - Australia and New Zealand Marketing Academy Conference 2003

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